Cap Gemini Consulting - Investment Bank - Success Story

1999-2004

Capgemini was assigned to develop a global strategy for its retail asset management business, covering both mutual funds and defined contribution pensions of an European investment bank.

The investment bank had $12bn of assets under management. Poor investment performance, new distribution channels, and intense competition had all contributed to eroding the bank’s long-held position as the number one provider of long-term savings in the UK.

Our Approach
Capgemini was assigned to develop a global strategy for its retail asset management business, covering both mutual funds and defined contribution pensions. A strategy was required not only to define which markets to operate in, but how to play within each of these targeted markets (i.e. as a scale or niche player.) Our strategy included providing:

Visioning and analysis of global trends and market analysis Assessment of current capabilities and development of strategic options Facilitation and selection of preferred strategyValue Delivered
As a result of this work, our client was able to understand the external forces operating on their business and make some difficult decisions based on rational data.

One client board member remarked that this was the first time their team had a clear strategy for their AM business and, as a result, the leadership was aligned to a common vision.

Finally, the financial results of implementing the recommended global strategy were significant, with an impact of increasing profit before tax of the retail asset management business from £10m in 1999 to an estimated £100 million in 2004.

http://www.nl.capgemini.com/resources/case_studies/european_investment_bank/