Branding - Interesting Information

Brand Equity 1 Nov 2006 page 1

Every day 800 brands are born in USA. They join 800,000 already there.

In India, 14,800 brands were there in 1998. Five years later that number has grown to 76,000.
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Brand Equity 1 Nov 2006 page 1
Brand slut, an idea used by Marian Salzman, CMO, JWT.
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