Articles on Branding - Interbrand

Choosing a Powerful Brand Name
http://www.brandchannel.com/brand_speak.asp?bs_id=122

Picking a brand’s name is an important process
http://www.brandchannel.com/brand_speak.asp?bs_id=138

The Living Brand Manual
http://www.brandchannel.com/brand_speak.asp?bs_id=139

How to Become a Trailblazer Brand: Reinvigorating your brand's future
http://www.brandchannel.com/brand_speak.asp?bs_id=150

Building a Brand from the Inside Out
http://www.brandchannel.com/brand_speak.asp?bs_id=149

Ten Thoughts on Branding
http://www.brandchannel.com/brand_speak.asp?bs_id=87

Understanding the Purpose of a Corporate Branding Strategy
http://www.brandchannel.com/brand_speak.asp?bs_id=81