Sunday, April 27, 2008

MCorp. - Strategic brand, marketing and IR consultancy

About MCorp.

MCorp. is a strategic brand, marketing and IR consultancy based in the San Francisco Bay Area. The company is built on more than two decades of expertise positioning, branding and promoting business-to-business, financial services and technology companies, products and services.

Core Expertise
Through the disciplines of research, strategic planning, branding, integrated marketing communications, performance measurement, and investor and media relations, we develop strategic and tactical solutions that inform and motivate our clients' target audiences, while generating measurable results.

Our Clients
Over the years, we've driven business, brand and marketing strategy as well as communications, consulting and IR engagements for companies ranging from venture-backed start-ups to some of the largest financial services and technology companies in the world.

Why Choose MCorp.?
At MCorp., we know that to move and inspire people, you need a strategy: a clear understanding of where you are, where you want to go, and what you need to do to get there. At the same time, every communications and brand-related investment must be made with a realistic understanding of anticipated return.

Our whole business boils down to finding new ways to solve problems. But no matter the task, creativity - combining creative thinking and innovation with business strategy - drives every engagement we undertake. The result? Success. As measured by you.

To learn more about our capabilities, please contact us at

MCorp. White Papers and Research Reports

MCorp. and the Journal of Financial Services Marketing: Analysis papers - A survey of key success factors in financial services marketing and brand management (PDF White Paper: 1 mb)

MCorp. and the American Banking Association - ROI Analysis: A Tool for Management in the Financial Service Sector. A survey on the challenges, opportunities and desire of implementing ROI analysis into financial services marketing metrics. (PDF Research Report: 210 kb)

Track Touchpoint Efficacy through the Customer Relationship Lifecycle (PDF White Paper: 185 kb)

Financial Services Marketing and Brand Management: An in-depth survey of senior executives, reporting on the challenges and opportunities to improved marketing and brand performance, relevance, value and accountability (PDF Research Report: 378 kb)

MCorp. Presentations

Marketing Financial Services to Baby Boomers Branding: Positioning and Differentiating Your Firm, Your Products and Services (PDF of PPT presentation deck: 494 kb)

American Banking Association Marketing Conference: Return on Marketing Investment: Understanding Why, When and How to Measure the Value of Brand, Customer and Marketing Initiatives (PDF of PPT presentation deck: 422 kb)

Measuring and Tracking the Value and Efficacy of Customer Touchpoints, Marketing, and Corporate Brand: The Touchpoint Performance DashboardSM. A Presentation to the California Society of Certified Public Accountants" (downloadable slideshow: 335 kb)

MCorp. Capabilities Presentation (downloadable slideshow: 749 kb)

For papers and presentations visit the page and make the request to MCorp

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