Friday, April 11, 2008

Can you say what your strategy is?

in 35 words as CEO of the company? Can your associates say it?

It is the question raised by David Collis and Michael Rukstad in their Harvard Business Review in April 2008.

The relevance of the article to managers in Security market intermediaries is that it discusses strategy of Edward Jones.

Strategy of Edward Jones in 35 words

Jones aims to grow to 17,000 financial advisers by 2012 by offering trusted and convenient face-to-face financial advice to conservative individual investors who delegate their financial decisions through a national network of one financial adviser offices.

Read the full article from Harvard Business Review, April 2008

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