Rhetoric Advertising, LLC.
With a vast network of brokers serving clients around the world, Lehman Brothers needed an effective method to keep these individuals connected and informed about new product introductions, stock recommendations and promising industry trends. Our team members designed an intranet that served as Lehman's information hub giving their employees immediate access to the information they needed.
http://www.rhetoricadvertising.com/portfolio/work/financial/lehman.html
Wednesday, January 2, 2008
http://www.envision-global.com/content/home.asp
FINANCIAL SERVICES RECRUITMENT
Envision Financial Services Recruitment offers a sector-based service led by industry professionals who have first-hand knowledge of market trends, working conditions and professional development opportunities across the industry. They provide candidates and clients with unmatched levels of service.
Our different specialities are detailed above; each offers relevant information and immediate job opportunities within the financial services industry.
FINANCIAL SERVICES RECRUITMENT
Envision Financial Services Recruitment offers a sector-based service led by industry professionals who have first-hand knowledge of market trends, working conditions and professional development opportunities across the industry. They provide candidates and clients with unmatched levels of service.
Our different specialities are detailed above; each offers relevant information and immediate job opportunities within the financial services industry.
Fund Managers Assistant Required London
Our client is a leading global investment banking, securities and investment management firm. The investment management arm provides global investment opportunities to a substantial and diversified client base including institutions, governments and high net worth individuals. It is one of the pre-eminent investment management organisations globally, with responsibility for over $640bn assets under management. .
The London based PCA team is responsible for oversight of over 400 portfolios which are invested globally across all asset classes including alternative investments and complex derivative products. This is a senior technical position within GSAM Operations and as such requires the capability to work effectively with a diverse range of professionals both internally and externally, covering a wide range of accounting, product and industry initiatives.
The principal responsibilities for this position include:
- Oversight of the accounting and reconciliation functions.
- Problem solving capability for complex accounting, performance and portfolio issues.
- Performance calculations and investigations.
- Cash management.
- Client reporting covering portfolio analysis, accounting and regulatory reports.
- Extensive ad hoc analysis for fund managers and clients.
- Project participation for new systems, processes and products.
- Significant liaison with internal and external clients.
- Management of departmental change events including systems automation, scalability initiatives and efficiency improvements.
- Business planning including new accounts, new products and new markets.
- Operational policy formation and implementation including risk management, valuation, accounting and controls.
The experiences and skills required for this position include:
- Process and control orientation, balancing commercial opportunities with risk management
- Experience in client facing activities
- Apply re-engineering methodologies to processes and execute solutions
- Ability to gather information, make decisions and drive results
- Highly motivated and ability to coach others in technical areas and problem solving
- Capability to prioritize and work under pressure in a fast-paced environment
- Proactive, self-starting individual with high levels of ownership
- Excellent communication skills
- Flexibility and ability to learn quickly
- Strong academic record
- Previous accounting experience or qualifications beneficial but not essential
This vacancy is being advertised by Envision Personnel Solutions Limited. The services advertised by Envision Personnel Solutions Limited are those of an Employment Agency.
http://www.envision-global.com/content/home.asp
--------------------------------------------------------------------------------
Vacancy SummaryJob TypePermanent LocationCity of London, Docklands, East London, North London, North West London, South East London, South West London, West End, West London, London Start DateASAP DurationPermanent Salary£35k - £45k pa + Bonus + Ref No:122962-GSA-SD-HQ00002364 Date Advertised 31 Dec 2007
Applying For This Position
Unless otherwise stated, if applying for a job within the European Union, you must ensure that you are already authorised to work there.
Recruiter: Envision Personnel Solutions Limited
0207 220 7900 (T)
Steven Davies
The London based PCA team is responsible for oversight of over 400 portfolios which are invested globally across all asset classes including alternative investments and complex derivative products. This is a senior technical position within GSAM Operations and as such requires the capability to work effectively with a diverse range of professionals both internally and externally, covering a wide range of accounting, product and industry initiatives.
The principal responsibilities for this position include:
- Oversight of the accounting and reconciliation functions.
- Problem solving capability for complex accounting, performance and portfolio issues.
- Performance calculations and investigations.
- Cash management.
- Client reporting covering portfolio analysis, accounting and regulatory reports.
- Extensive ad hoc analysis for fund managers and clients.
- Project participation for new systems, processes and products.
- Significant liaison with internal and external clients.
- Management of departmental change events including systems automation, scalability initiatives and efficiency improvements.
- Business planning including new accounts, new products and new markets.
- Operational policy formation and implementation including risk management, valuation, accounting and controls.
The experiences and skills required for this position include:
- Process and control orientation, balancing commercial opportunities with risk management
- Experience in client facing activities
- Apply re-engineering methodologies to processes and execute solutions
- Ability to gather information, make decisions and drive results
- Highly motivated and ability to coach others in technical areas and problem solving
- Capability to prioritize and work under pressure in a fast-paced environment
- Proactive, self-starting individual with high levels of ownership
- Excellent communication skills
- Flexibility and ability to learn quickly
- Strong academic record
- Previous accounting experience or qualifications beneficial but not essential
This vacancy is being advertised by Envision Personnel Solutions Limited. The services advertised by Envision Personnel Solutions Limited are those of an Employment Agency.
http://www.envision-global.com/content/home.asp
--------------------------------------------------------------------------------
Vacancy SummaryJob TypePermanent LocationCity of London, Docklands, East London, North London, North West London, South East London, South West London, West End, West London, London Start DateASAP DurationPermanent Salary£35k - £45k pa + Bonus + Ref No:122962-GSA-SD-HQ00002364 Date Advertised 31 Dec 2007
Applying For This Position
Unless otherwise stated, if applying for a job within the European Union, you must ensure that you are already authorised to work there.
Recruiter: Envision Personnel Solutions Limited
0207 220 7900 (T)
Steven Davies
Business Analyst (IT) Investment Banking Required
Business Analyst (x4)
Reference 575699
RecruiterFSS
Salary£35 - £40 per hour
Posted31/12/2007
ContactFSS
e: job8.75699.559@crystal.aplitrak.com
t: 020 7390 7290
Are you looking for a long-term Business Analyst contract where you will be involved in a vitally important project from start to finish?
We are working exclusively with a leading on-line broker (ranked number one in the States), who are currently ramping up their European operation and investing heavily to mirror the achievements of the American business. Crucial to success in Europe is the harmonisation of the current systems, platforms and processes within the front and back office. As such they are currently recruiting for a pool of talented and experienced business analysts to forge ahead with this business critical project.
The main objective of the project is to deliver active trader platforms to Europe.
There are two major streams of activity occurring within this. The first is a series of enhancements to the back office system currently being used. The second is a series of enhancements to an existing web portal (based on scalable and robust architecture), so that it can be used for the different businesses, and replace the existing websites used.
To join this team you must be familiar with cash equities, development life cycle, back office & settlements. You will have the ability to manage small projects end to end from an Investment banking background, conduct process mapping and process improvements on new, existing products and be part in the full project life cycle on end to end projects.
Experience of standard PM tools and techniques, eg MS Project along with the use of Visio to produce flowcharts and diagrams, will be essential.
The client is looking to move as quickly as possible to set up this team and interviews are being arranged asap!
FSS is a leading international recruitment consultancy.
Reference 575699
RecruiterFSS
Salary£35 - £40 per hour
Posted31/12/2007
ContactFSS
e: job8.75699.559@crystal.aplitrak.com
t: 020 7390 7290
Are you looking for a long-term Business Analyst contract where you will be involved in a vitally important project from start to finish?
We are working exclusively with a leading on-line broker (ranked number one in the States), who are currently ramping up their European operation and investing heavily to mirror the achievements of the American business. Crucial to success in Europe is the harmonisation of the current systems, platforms and processes within the front and back office. As such they are currently recruiting for a pool of talented and experienced business analysts to forge ahead with this business critical project.
The main objective of the project is to deliver active trader platforms to Europe.
There are two major streams of activity occurring within this. The first is a series of enhancements to the back office system currently being used. The second is a series of enhancements to an existing web portal (based on scalable and robust architecture), so that it can be used for the different businesses, and replace the existing websites used.
To join this team you must be familiar with cash equities, development life cycle, back office & settlements. You will have the ability to manage small projects end to end from an Investment banking background, conduct process mapping and process improvements on new, existing products and be part in the full project life cycle on end to end projects.
Experience of standard PM tools and techniques, eg MS Project along with the use of Visio to produce flowcharts and diagrams, will be essential.
The client is looking to move as quickly as possible to set up this team and interviews are being arranged asap!
FSS is a leading international recruitment consultancy.
Important Appointments and Job Changes 2008
---------------------
Uday Bhansali - Kotak Mahindra Capital - India
Jan 2 2008
Investment banker Kotak Mahindra Capital today announced the appointment of Uday Bhansali as Executive Director (Investment Banking).
In his new role, Uday will be responsible for client relationships and will also oversee a team of bankers, Kotak Mahindra Capital said in a release.
He will also drive many of Kotak Investment Banking's International alliances, it said.
Prior to joining the Kotak Mahindra group, Bhansali has worked for 20 years with Accenture Ltd.
Uday Bhansali - Kotak Mahindra Capital - India
Jan 2 2008
Investment banker Kotak Mahindra Capital today announced the appointment of Uday Bhansali as Executive Director (Investment Banking).
In his new role, Uday will be responsible for client relationships and will also oversee a team of bankers, Kotak Mahindra Capital said in a release.
He will also drive many of Kotak Investment Banking's International alliances, it said.
Prior to joining the Kotak Mahindra group, Bhansali has worked for 20 years with Accenture Ltd.
Tuesday, January 1, 2008
Consultants for Branding - India
Market Gate Consulting
http://www.market-gate.com/index.shtml
Shripad Nadkarni & Sharda Agarwal
MarketWorks, MarketEssence, MarketLive
Had experience in Banking and Financial services
Milagrow
http://www.milagrow.in/aboutus
Rajeev Karwal - CEO
Dr. Jagdish Sheth - Mentor
Prof. Anil Gupta - Value Ombudsman
Mpartnering
Future models
Mstart, Mscale, Mincube, Mmentor
Samsika Marketing Consultants
http://www.samsika.com/about/index.htm
Jagdeep Kapoor
Brand shastras, Brand astras, Brand mantras, Brand shiksha
Brand yash
REAPS: Rational, Emotional, Aspirational, Physical and Spiritual needs of customers
Samsika worked for Motilal Oswal Securities
Nobby Brand Architects
Nabankar Gupta
SKA Advisors
Sunil Alagh
Future Brands
Santosh Desai
Harish Bijoor Consults Inc.
Harish Bijoor
Brand Comm
http://www.brand-comm.com/
http://brand-comm.blogspot.com/
R. Sridhar
Greenbox Realty
Raman Mangalorkar
Momentum Consulting
Dharen Chadha
Chlorophyll Brand and Communications Consultancy Pvt. Ltd.
Kiran Khalap
S.Raghunandan, Bangalore, Marketing consultant
http://www.market-gate.com/index.shtml
Shripad Nadkarni & Sharda Agarwal
MarketWorks, MarketEssence, MarketLive
Had experience in Banking and Financial services
Milagrow
http://www.milagrow.in/aboutus
Rajeev Karwal - CEO
Dr. Jagdish Sheth - Mentor
Prof. Anil Gupta - Value Ombudsman
Mpartnering
Future models
Mstart, Mscale, Mincube, Mmentor
Samsika Marketing Consultants
http://www.samsika.com/about/index.htm
Jagdeep Kapoor
Brand shastras, Brand astras, Brand mantras, Brand shiksha
Brand yash
REAPS: Rational, Emotional, Aspirational, Physical and Spiritual needs of customers
Samsika worked for Motilal Oswal Securities
Nobby Brand Architects
Nabankar Gupta
SKA Advisors
Sunil Alagh
Future Brands
Santosh Desai
Harish Bijoor Consults Inc.
Harish Bijoor
Brand Comm
http://www.brand-comm.com/
http://brand-comm.blogspot.com/
R. Sridhar
Greenbox Realty
Raman Mangalorkar
Momentum Consulting
Dharen Chadha
Chlorophyll Brand and Communications Consultancy Pvt. Ltd.
Kiran Khalap
S.Raghunandan, Bangalore, Marketing consultant
Search Advertising
why search advertising works
Introduction
With search advertising, marketers have finally realized the marketing potential of the Internet.
Search draws a huge audience of Internet users (only email is used more), each with a specific and active focus, clearly expressed in the search keywords they've entered. The universal need for trusted, relevant Internet search creates an enormous opportunity for businesses to reach with precision people who are actively seeking information at that very moment about the goods and services those businesses provide. In the words of The Wall Street Journal, keyword-targeted ad programs "are finally delivering the benefits that Internet marketers have long been promising from online advertising: measurable results and finely tuned targeting."1
Why search advertising works back to top
--------------------------------------------------------------------------------
The power of search keywords
Search-driven advertising is delivered by means of a trigger: keywords. Keywords are the advertiser's window into the customer's thinking – the most important basis for directing an advertising message to precisely those people who want to see it.
A keyword declares a motivation, describes an interest, and implies an intention to take further action – action that will be based on the result of the search that keyword defines. A list of keywords is, in turn, a snapshot of the people who will use them – incomplete, to be sure, but also uncannily accurate in its ability to bring buyers and sellers together.
Just as important, a keyword is the beginning of a conversation between you and your prospective customer. Significantly, this is a conversation that the customer initiates.
How does this work? Let's say someone is doing a search for "polymers," or "German shepherds," or "surgical tools." If an advertiser offering one of those things (or something related to them) has chosen those keywords, their ad appears along with websites that correspond to the user's search.
A responsive audience
The audience thus sees this ad as a response to a question – to which the ad, they quickly realize, provides an answer. At this point, something interesting happens: They become receptive, even enthusiastic. These precisely targeted, pre-qualified prospects become the kind of customer marketers dream about – excited about what's being offered and eager to act on that excitement.
Their responsiveness derives, in part, from the relevance of the ad to their query, which keyword targeting makes possible. It also derives from the setting in which they find it. At which point we have to speak not about search in general, but about Google in particular.
A trusted source
Google, the global leader in search, serves more than 59 million unique visitors each month2 and performs more than one-third of all searches worldwide – more than 200 million per day3– referring more traffic than any other search engine4. Google, the #1 U.S. search engine5, is growing fast, having gained 27 million unique global visitors in just a year6. And Google has ranked highest in consumer loyalty among all online brands for two years running7.
Why do people choose Google instead of some other search tool? Because Google delivers the information people want, quickly and accurately. With the industry's most advanced search technology, Google is the fastest and easiest way to locate relevant information on the Internet. Google's search index contains billions of web documents8, and gets bigger and better all the time. And because Google refuses to sell its search results under any circumstances, the objectivity of those results is unquestionable.
Google's straightforward, clutter-free pages also deliver information in a form that people can understand and use. The clear distinction in the Google user interface between unpaid search results and paid advertisements (however relevant) adds to the credibility of every element on the page and inclines users to trust what they find there. The objective importance of this clarity was noted by the Federal Trade Commission in its June 27, 2002 response to a complaint by consumer watchdog Commercial Alert against deceptive advertising by search engines — a complaint from which Commercial Alert specifically excluded Google. In a story on the subsequent warning issued by the FTC to the search engines named in the complaint, the Associated Press cited Google as "the only search engine [of 12 they surveyed] that appeared to meet all the criteria laid out by [FTC] regulators" for unambiguous labeling of paid search results, a.k.a. search advertising9.
Why is text more effective?
Further increasing the user's confidence is the format of the ads themselves. Ads on Google are clear, simple text messages, straightforward in their language and without images or animations of any kind – yet Business 2.0 rated Google more effective than any other form of online advertising10. Why do text ads outperform expensive animations and flashy graphics? Because like the rest of the Google interface, they don't try to bludgeon the user into noticing them. Instead, they offer a clear choice in a trusted environment, inviting the user to continue the conversation that began with the initial search query. And users do, at levels so consistently high that 85 percent of current Google advertisers renew11.
Bringing people together
Google's ad programs are founded on the same premise that has made Google search the fastest and most effective way to find information on the Internet: Focus on the user and all else will follow.
The simple fact is that advertising works best when the customer wants to see it – when it answers a question or solves a problem. That's exactly what Google search technology does so well. And that, in turn, is why Google ad programs work so well.
In effect, Google technology makes markets work better. The "invisible hand" that Adam Smith said would guide a market toward an optimal result had a prerequisite: that the actors in that market make their choices on the basis of full and accurate information. Without a way to share that information – transparently and in real time – markets would always fall short of that ideal. In fact, an essential attribute of any successful marketplace – whether of information and ideas or of goods and services – is that people find what they're looking for efficiently, and know what it means once they've found it.
Bringing people, information, and ideas together is precisely what Google does best. Google presents relevant information to search users who ask for it. Some of that information is advertising – but advertising that's fundamental to the overall search experience, advertising that the user wants to see. When you combine relevant search results with relevant advertising, the sum is a superior search experience.
Google's approach means advertisers and search users both find what they want – and that's increasingly true as the number of advertisers, users, and searchable documents on Google increases. All this goes a long way toward explaining why the number of Google users is growing so fast, and why Google advertising is so successful.
For more
http://gmail.google.com/ads/indepth.html
Introduction
With search advertising, marketers have finally realized the marketing potential of the Internet.
Search draws a huge audience of Internet users (only email is used more), each with a specific and active focus, clearly expressed in the search keywords they've entered. The universal need for trusted, relevant Internet search creates an enormous opportunity for businesses to reach with precision people who are actively seeking information at that very moment about the goods and services those businesses provide. In the words of The Wall Street Journal, keyword-targeted ad programs "are finally delivering the benefits that Internet marketers have long been promising from online advertising: measurable results and finely tuned targeting."1
Why search advertising works back to top
--------------------------------------------------------------------------------
The power of search keywords
Search-driven advertising is delivered by means of a trigger: keywords. Keywords are the advertiser's window into the customer's thinking – the most important basis for directing an advertising message to precisely those people who want to see it.
A keyword declares a motivation, describes an interest, and implies an intention to take further action – action that will be based on the result of the search that keyword defines. A list of keywords is, in turn, a snapshot of the people who will use them – incomplete, to be sure, but also uncannily accurate in its ability to bring buyers and sellers together.
Just as important, a keyword is the beginning of a conversation between you and your prospective customer. Significantly, this is a conversation that the customer initiates.
How does this work? Let's say someone is doing a search for "polymers," or "German shepherds," or "surgical tools." If an advertiser offering one of those things (or something related to them) has chosen those keywords, their ad appears along with websites that correspond to the user's search.
A responsive audience
The audience thus sees this ad as a response to a question – to which the ad, they quickly realize, provides an answer. At this point, something interesting happens: They become receptive, even enthusiastic. These precisely targeted, pre-qualified prospects become the kind of customer marketers dream about – excited about what's being offered and eager to act on that excitement.
Their responsiveness derives, in part, from the relevance of the ad to their query, which keyword targeting makes possible. It also derives from the setting in which they find it. At which point we have to speak not about search in general, but about Google in particular.
A trusted source
Google, the global leader in search, serves more than 59 million unique visitors each month2 and performs more than one-third of all searches worldwide – more than 200 million per day3– referring more traffic than any other search engine4. Google, the #1 U.S. search engine5, is growing fast, having gained 27 million unique global visitors in just a year6. And Google has ranked highest in consumer loyalty among all online brands for two years running7.
Why do people choose Google instead of some other search tool? Because Google delivers the information people want, quickly and accurately. With the industry's most advanced search technology, Google is the fastest and easiest way to locate relevant information on the Internet. Google's search index contains billions of web documents8, and gets bigger and better all the time. And because Google refuses to sell its search results under any circumstances, the objectivity of those results is unquestionable.
Google's straightforward, clutter-free pages also deliver information in a form that people can understand and use. The clear distinction in the Google user interface between unpaid search results and paid advertisements (however relevant) adds to the credibility of every element on the page and inclines users to trust what they find there. The objective importance of this clarity was noted by the Federal Trade Commission in its June 27, 2002 response to a complaint by consumer watchdog Commercial Alert against deceptive advertising by search engines — a complaint from which Commercial Alert specifically excluded Google. In a story on the subsequent warning issued by the FTC to the search engines named in the complaint, the Associated Press cited Google as "the only search engine [of 12 they surveyed] that appeared to meet all the criteria laid out by [FTC] regulators" for unambiguous labeling of paid search results, a.k.a. search advertising9.
Why is text more effective?
Further increasing the user's confidence is the format of the ads themselves. Ads on Google are clear, simple text messages, straightforward in their language and without images or animations of any kind – yet Business 2.0 rated Google more effective than any other form of online advertising10. Why do text ads outperform expensive animations and flashy graphics? Because like the rest of the Google interface, they don't try to bludgeon the user into noticing them. Instead, they offer a clear choice in a trusted environment, inviting the user to continue the conversation that began with the initial search query. And users do, at levels so consistently high that 85 percent of current Google advertisers renew11.
Bringing people together
Google's ad programs are founded on the same premise that has made Google search the fastest and most effective way to find information on the Internet: Focus on the user and all else will follow.
The simple fact is that advertising works best when the customer wants to see it – when it answers a question or solves a problem. That's exactly what Google search technology does so well. And that, in turn, is why Google ad programs work so well.
In effect, Google technology makes markets work better. The "invisible hand" that Adam Smith said would guide a market toward an optimal result had a prerequisite: that the actors in that market make their choices on the basis of full and accurate information. Without a way to share that information – transparently and in real time – markets would always fall short of that ideal. In fact, an essential attribute of any successful marketplace – whether of information and ideas or of goods and services – is that people find what they're looking for efficiently, and know what it means once they've found it.
Bringing people, information, and ideas together is precisely what Google does best. Google presents relevant information to search users who ask for it. Some of that information is advertising – but advertising that's fundamental to the overall search experience, advertising that the user wants to see. When you combine relevant search results with relevant advertising, the sum is a superior search experience.
Google's approach means advertisers and search users both find what they want – and that's increasingly true as the number of advertisers, users, and searchable documents on Google increases. All this goes a long way toward explaining why the number of Google users is growing so fast, and why Google advertising is so successful.
For more
http://gmail.google.com/ads/indepth.html
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