Main focus on management of stock broking companies, investment banks and mutual funds.-----------------------------------------------------------
Compilation by Dr. K.V.S.S. Narayana Rao, Professor, National Institute of Industrial Engineering (NITIE), Mumbai- 400087, India.
Companion blog: www.kvssnrao-smis.blogspot.com
Thursday, February 21, 2008
You have to Brand Innovations to Own Them
Read Brand Guru David Aakers' article in California Management Review Fall 2007. It is a special issue on Leading through Innovation
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